The flagship launch of Google’s SA360 enterprise privacy-safe Retail Media Network product offering. This major strategic initiative required balancing the needs of two distinct customer groups; brands and retailers.

Responding to user feedback, the Generative AI Report Builder transformed the legacy, click-heavy reporting process into a simple natural language query system.

The Google Search Ads 360 SaaS Platform was moving over to a new tech stack, meaning every single existing feature had to be migrated to the new version or deprecated. This included features such as machine-learning bidding tools, the customer-facing billing UI, campaign management, measurement solutions, reporting, data connectors and more. 

I led the commercialisation of ML-Powered Auction-Time Bid Strategies designed and built to automate complex, cross-platform media spend for enterprise customers.

Led internal and external teams to launch Yell's SMS Google & Microsoft Reseller and SEO products for SMBs, generating new revenue streams.

Managed the annual Panning, including a cost/benefit deep-dive into headcount and team structure, KPIs to ensure alignment to the priority strategic business grow goals.