Senior Product Leader and strategist with 20 years of experience driving successful Go-To-Market (GTM) strategies and market adoption for high-impact Retail and eCommerce solutions. Deeply experienced in the Commerce Media landscape, I specialize in translating complex market shifts into actionable, differentiated positioning and messaging that resonates with C-suite and agency stakeholders.

My background includes leading critical, enterprise-level programs from inception through scaling, most notably the end-to-end launch and commercialisation of Google's Enterprise Retail Media Commerce product. I leverage a strong analytics mindset to build compelling business cases, inform product roadmaps based on market feedback, and align senior, cross-functional teams (Product, Sales, and Corporate Marketing) to deliver cohesive, revenue-driving campaigns and secure market leadership.